What does customer service excellence and top tier customer experience mean to you ideally? In your mind, what makes a business or organisation excel in customer experience? What makes for the BEST consumer experience? World-renowned International Customer Experience Awards UK has announced the launch of the South Africa Customer Experience Awards (SACXA), a groundbreaking homegrown edition initiative set to recognise and celebrate outstanding achievements in customer experience (CX) across various industries in South Africa. The SA Customer Experience Awards is designed to recognise companies and their employees who have made significant contributions to the field of customer experience. With categories including Best CX Strategy, Best Customer-Centric Culture, Best Loyalty & Rewards Program, Best Use of Measurement & Feedback in CX, Best Use of Technology in CX, Best Contact Centre and many more .Lynn Baker, CEO of SACXA shares more now.