Digital marketers have forever resisted the idea that premium digital content exists, due mainly to a two-decade obsession with online direct response tactics. But a groundbreaking research study shows some “premium" sites and content are 2.5x more impactful on memory for brand messages than “run of internet”. GroupM’s Claire Butterworth and Dentsu’s Patrick Darcy say ThinkPremiumDigital's data is self-serving but robust, believable and long needed.

See omnystudio.com/listener for privacy information.

Digital marketers have forever resisted the idea that premium digital content exists, due mainly to a two-decade obsession with online direct response tactics. But a groundbreaking research study shows some &ldquo;premium" sites and content are 2.5x more impactful on memory for brand messages than &ldquo;run of internet&rdquo;. GroupM&rsquo;s Claire Butterworth and Dentsu&rsquo;s Patrick Darcy say ThinkPremiumDigital's data is self-serving but robust, believable and long needed.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

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Yes, ‘premium’ digital content is a thing: why Dentsu’s Pat Darcy and GroupM’s Claire Butterworth say groundbreaking new research is self-serving but right