Host: Andrew Birmingham, Editor - CX | Martech | Ecom

Mi3’s tech editor Andrew Birmingham is joined by global Martech doyenne and Chief Martec's editor-in-chief Scott Brinker to dissect the 2025 Martech Landscape, his famed spaghetti-styled industry maps, now at 15,000 different tech solutions, and what it really means for marketers. From the prolific number of martech vendors and AI-powered tools to the dawn of agentic AI and the quest for a universal data layer to unify fractured data feeds, they unpack the pace, the promise - and the peril - of martech’s accelerating complexity. Brinker explains why martech consolidation is finally underway, why agentic AI may be as transformative as the internet, and what needs to happen before we hit a truly interoperable, multi-agent future. Along the way: data chaos, consumption pricing, cybersecurity blind spots—and why marketers must learn to ride the wave, not be crushed by it.

Host: Andrew Birmingham, Editor - CX | Martech | Ecom
Mi3&rsquo;s tech editor Andrew Birmingham is joined by global Martech doyenne and Chief Martec's editor-in-chief Scott Brinker to dissect the 2025 Martech Landscape, his famed spaghetti-styled industry maps, now at 15,000 different tech solutions, and what it really means for marketers. From the prolific number of martech vendors and AI-powered tools to the dawn of agentic AI and the quest for a universal data layer to unify fractured data feeds, they unpack the pace, the promise - and the peril - of martech&rsquo;s accelerating complexity. Brinker explains why martech consolidation is finally underway, why agentic AI may be as transformative as the internet, and what needs to happen before we hit a truly interoperable, multi-agent future. Along the way: data chaos, consumption pricing, cybersecurity blind spots&mdash;and why marketers must learn to ride the wave, not be crushed by it.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

Top ten global martech analyst Scott Brinker says tech vendor consolidation has begun, agentic AI’s impact deep on marketers to master a complex, multi-agent future

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