It’s a bit late but brands the world over are realising linear TV was their Golden Goose for impact - and they don’t see a real replacement. But there is some light. Three international TV analysts talk to Mi3’s Paul McIntyre about fear, fury and fatigue - and an avalanche of ad-funded streaming services (AVOD) in the next five years. The “ads are dead” crowd may have to temper their joy -  consumers are piling into hybrid ad-subscription streaming services where they pay less for taking ads. And they are.

See omnystudio.com/listener for privacy information.

It&rsquo;s a bit late but brands the world over are realising linear TV was their Golden Goose for impact - and they don&rsquo;t see a real replacement. But there is some light. Three international TV analysts talk to Mi3&rsquo;s Paul McIntyre about fear, fury and fatigue - and an avalanche of ad-funded streaming services (AVOD) in the next five years. The &ldquo;ads are dead&rdquo; crowd may have to temper their joy -&nbsp;&nbsp;consumers are piling into hybrid ad-subscription streaming services where they pay less for taking ads. And they are.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...