The stoush between Big Tech and Big Media over content payments has relegated another ACCC inquiry into media agencies and adtech to an industry wasteland. But by August, the ACCC will make final its recommendations to the Federal  Government and could upturn much of the data and advertising supply chain. Five leading Australian and international industry execs break down why the ACCC’s “big six” proposals matter and what it means for advertisers, tech, media and agencies.  

The stoush between Big Tech and Big Media over content payments has relegated another ACCC inquiry into media agencies and adtech to an industry wasteland. But by August, the ACCC will make final its recommendations to the Federal &nbsp;Government and could upturn much of the data and advertising supply chain. Five leading Australian and international industry execs break down why the ACCC&rsquo;s &ldquo;big six&rdquo; proposals matter and what it means for advertisers, tech, media and agencies. &nbsp;

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

Overlooked: Here's the “big six" ACCC proposals which could change digital advertising, data and targeting as we know it - but no-one’s talking about them

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