A $2.3bn global acquisition of data firm Acxiom 18 months ago has triggered a wave of new ventures for New York-based marketing services holding group IPG - it's delivering media unit, IPGMediabrands, the chance to spread its risk and reliance on media. Kinesso, a new global marketing, advertising and data technology platform, is part of the plan. Former Omnicom veteran Mark Coad and APAC CEO Leigh Terry unveal their plans, talk Coronavirus implications for marketing and why Coad jumped ship. 

See omnystudio.com/listener for privacy information.

A $2.3bn global acquisition of data firm Acxiom 18 months ago has triggered a wave of new ventures for New York-based marketing services holding group IPG - it's delivering media unit, IPGMediabrands, the chance to spread its risk and reliance on media. Kinesso, a new global marketing, advertising and data technology platform, is part of the plan. Former Omnicom veteran Mark Coad and APAC CEO Leigh Terry unveal their plans, talk Coronavirus implications for marketing and why Coad jumped ship.&nbsp;See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...