Meta’s News Media Bargaining Code rug-pull lit up the media sector and has government, regulatory and lobbyist wheels spinning – some would say belatedly, given all the warning signals. Circa $70m in publisher cash - some argue it could be $100m - from Meta will no longer be on the table later this year, leaving Google the only game in town for a newsmedia sector already seriously pressured. Smaller publishers fear Meta pulling news from its feeds in Australia – as it did when Canada attempted to strong-arm the social media giant into paying news publishers – will lead to potentially existential audience and revenue hits. And there could bewidespread carnage if the Federal Treasurer ‘designates’ Meta, as is probable, forcing the tech giant into an independent arbitration process which by law means it will have to pay what thearbitrator rules between one of two fixed bids from Meta and media companies. Many argue Meta’s concerns for Australian designation means it will set international precedent for other countries to hunt billions more for newsmedia and lead to a full-scale exit of Facebook and Instagram in Australia rather than pay and trigger a costly global movement. Here’s everything you need to know on a delicate power game in which a sovereign government can't blink against a global tech giant, leaving Meta few options but to exit Australia entirely if it chooses to break Australian law and not pay. The world’s eyes are back on Australia - for bloodsport and money. And that’s before the podcast panel gets to AI and IP rights and remuneration.         

Meta’s News Media Bargaining Code rug-pull lit up the media sector and has government, regulatory and lobbyist wheels spinning – some would say belatedly, given all the warning signals. Circa $70m in publisher cash - some argue it could be $100m - from Meta will no longer be on the table later this year, leaving Google the only game in town for a newsmedia sector already seriously pressured. Smaller publishers fear Meta pulling news from its feeds in Australia – as it did when Canada attempted to strong-arm the social media giant into paying news publishers – will lead to potentially existential audience and revenue hits. And there could bewidespread carnage if the Federal Treasurer ‘designates’ Meta, as is probable, forcing the tech giant into an independent arbitration process which by law means it will have to pay what thearbitrator rules between one of two fixed bids from Meta and media companies. Many argue Meta’s concerns for Australian designation means it will set international precedent for other countries to hunt billions more for newsmedia and lead to a full-scale exit of Facebook and Instagram in Australia rather than pay and trigger a costly global movement. Here’s everything you need to know on a delicate power game in which a sovereign government can't blink against a global tech giant, leaving Meta few options but to exit Australia entirely if it chooses to break Australian law and not pay. The world’s eyes are back on Australia - for bloodsport and money. And that’s before the podcast panel gets to AI and IP rights and remuneration.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

Meta v media: Bosses from News Corp, Nine Publishing, Private Media, Capital Brief and ex-Coalition Minister Paul Fletcher unpack what’s next on Meta pulling news feeds - and Facebook and Instagram entirely - from Australia

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