Jo Horgan, co-founder of the 100-store and online beauty juggernaut Mecca Brands opened her flagship store - and the biggest beauty retail space in the Southern Hemisphere - last November in the iconic Sydney CBD Gowings building when Covid was in full swing and CBDs were shopping wastelands. But custom is booming at pre-Covid levels and bricks and mortar is powering. Here’s how the beauty boss wants technology to reinvent the online-offline beauty game. But it’s still all about Mecca’s humans.

Jo Horgan, co-founder of the 100-store and online beauty juggernaut Mecca Brands opened her flagship store - and the biggest beauty retail space in the Southern Hemisphere - last November in the iconic Sydney CBD Gowings building when Covid was in full swing and CBDs were shopping wastelands. But custom is booming at pre-Covid levels and bricks and mortar is powering. Here&rsquo;s how the beauty boss wants technology to reinvent the online-offline beauty game. But it&rsquo;s still all about Mecca&rsquo;s humans.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

Mecca Brands founder Jo Horgan on why customer experience triggered an in-store Covid boom, dropping an anti-advertising policy and her sweeping brief to Salesforce to reinvent online and offline beauty retailing

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