Australia’s commercial radio players are diving into the advertising attention economy, building an in-depth study to understand attention levels in audio that, until now, have been lacking while audio visual media – TV and video – stole a lead. But how do you measure attention without eyeballs? “We get asked every single day how audio fits in,” Amplified Intelligence CEO Karen Nelson-Field says. Nelson-Field and Southern Cross Austereo’s Sales Insights lead Abi Wallis explain the research, due to land in October, which they say will lead audio being added into the attention planning and buying mix. The ultimate aim is tradeable audio attention.

Australia’s commercial radio players are diving into the advertising attention economy, building an in-depth study to understand attention levels in audio that, until now, have been lacking while audio visual media – TV and video – stole a lead. But how do you measure attention without eyeballs? “We get asked every single day how audio fits in,” Amplified Intelligence CEO Karen Nelson-Field says. Nelson-Field and Southern Cross Austereo’s Sales Insights lead Abi Wallis explain the research, due to land in October, which they say will lead audio being added into the attention planning and buying mix. The ultimate aim is tradeable audio attention.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

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