Short-term tactics have trapped marketers into just one ‘P’ – promotion – in marketing's “4P’s” manifesto of Price, Product, Place (distribution) and Promotion (communication). But even “Promotion" is in decline. The result is a credulous future for marketing with senior business management. In a tour de force for B2C and B2B professionals,  Mark Ritson, the global director of the New York-based B2B Institute, Jann Schwarz, and IPA advisor Fran Cassidy nail what needs to happen - now. 

Short-term tactics have trapped marketers into just one &lsquo;P&rsquo; &ndash; promotion &ndash; in marketing's &ldquo;4P&rsquo;s&rdquo; manifesto of Price, Product, Place (distribution) and Promotion (communication). But even &ldquo;Promotion" is in decline. The result is a credulous future for marketing with senior business management. In a tour de force for B2C and B2B professionals, &nbsp;Mark Ritson, the global director of the New York-based B2B Institute, Jann Schwarz, and IPA advisor Fran Cassidy nail what needs to happen - now.&nbsp;

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

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