Tectonic movement is reshaping blue chip marketing with remits expanding by the day. Coles and IAG replaced the CMO role with Chief Customer officers. ANZ CMO Sweta Mehra was last month promoted to Managing Director of ANZ’s Everyday Banking business. But Lion’s latest move tops the lot for adventure. Anubha Sahasrabuddhe in February became Chief Growth Officer at the $3bn drinks firm. The former Mars global marketing chief has responsibility for marketing, M&A plus enterprise-wide transformational innovation beyond new product development. Just to make things more interesting she’s also been handed responsibility for IT and technology. Which means the CMO is now effectively CTO, CIO and CDO to boot. Lion CEO Sam Fischer, former APAC chief at Diageo, is backing Sahasrabuddhe to deliver. She’s given herself and her team 500 days to move the needle and reengineer the company’s culture, including IT, entirely around the customer. “If we can't demonstrate sufficient progress, then we can't justify our existence,” says Sahasrabuddhe. “The days are ticking.” This podcast is as wide-ranging as the remit. Tuck in.

Tectonic movement is reshaping blue chip marketing with remits expanding by the day. Coles and IAG replaced the CMO role with Chief Customer officers. ANZ CMO Sweta Mehra was last month promoted to Managing Director of ANZ’s Everyday Banking business. But Lion’s latest move tops the lot for adventure. Anubha Sahasrabuddhe in February became Chief Growth Officer at the $3bn drinks firm. The former Mars global marketing chief has responsibility for marketing, M&amp;A plus enterprise-wide transformational innovation beyond new product development. Just to make things more interesting she’s also been handed responsibility for IT and technology. Which means the CMO is now effectively CTO, CIO and CDO to boot. Lion CEO Sam Fischer, former APAC chief at Diageo, is backing Sahasrabuddhe to deliver. She’s given herself and her team 500 days to move the needle and reengineer the company’s culture, including IT, entirely around the customer. “If we can't demonstrate sufficient progress, then we can't justify our existence,” says Sahasrabuddhe. “The days are ticking.” This podcast is as wide-ranging as the remit. Tuck in.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

Lion’s ex-CMO, now Chief Growth Officer trailblazes with company-wide IT budgets and strategy, M&A, marketing and innovation agenda; Anubha Sahasrabuddhe sets 500-day target to flip IT culture to customers

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