ASX-listed ‘gig economy’ platform Airtasker ramped up after selling equity to Seven West Media, “one of the best moves in our history,” says CEO Tim Fung. But that deal ended in March and now he must repeat the trick – while trying to go global – without big media budgets. Fung’s backing Airtasker Listings, its latest iteration, to drive product discovery and power customer growth. So far it’s working, and the ‘long tail’ of local services is starting to wag the dog. But while demand is “exploding”, Australia’s skills crunch is driving up prices.  Fung urges Mi3 readers with skills to join the platform. Even he’s side-hustling for $500 a pop.  

ASX-listed &lsquo;gig economy&rsquo; platform Airtasker ramped up after selling equity to Seven West Media, &ldquo;one of the best moves in our history,&rdquo; says CEO Tim Fung. But that deal ended in March and now he must repeat the trick &ndash; while trying to go global &ndash; without big media budgets. Fung&rsquo;s backing Airtasker Listings, its latest iteration, to drive product discovery and power customer growth. So far it&rsquo;s working, and the &lsquo;long tail&rsquo; of local services is starting to wag the dog. But while demand is &ldquo;exploding&rdquo;, Australia&rsquo;s skills crunch is driving up prices.&nbsp; Fung urges Mi3 readers with skills to join the platform. Even he&rsquo;s side-hustling for $500 a pop. &nbsp;

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

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