Digital out-of-home is powering massive east coast growth for WA-based health insurer HBF following a series of campaigns that include JCDecaux’s digital assets. “Our national growth is at plus 55 per cent… [but] 84 per cent increase year-on-year on the east coast,” Head of Marketing Louise Ardagh says. The programmatic out-of-home (pDOOH) sector is starting to motor, says JCDecaux ANZ CEO Steve O’Connor. The firm will make five per cent of digital revenue from programmatic this year and aims to triple that by 2023. A quarter of Australian media agencies have tried programmatic OOH this year alone – and it’s on the cusp of hockey stick growth, per the IAB. “It’s not just experimentation, it’s embedded into their plans for the next couple of years,” says IAB CEO Gai Le Roy. JCDecaux Executive GM of Revenue and Strategy Operations, Cassandra Cameron, says value and speed are key factors in moving the needle: “We’ve been able to get campaigns live in as little as two hours from briefing.”

Digital out-of-home is powering massive east coast growth for WA-based health insurer HBF following a series of campaigns that include JCDecaux&rsquo;s digital assets. &ldquo;Our national growth is at plus 55 per cent&hellip; [but] 84 per cent increase year-on-year on the east coast,&rdquo; Head of Marketing Louise Ardagh says. The programmatic out-of-home (pDOOH) sector is starting to motor, says JCDecaux ANZ CEO Steve O&rsquo;Connor. The firm will make five per cent of digital revenue from programmatic this year and aims to triple that by 2023. A quarter of Australian media agencies have tried programmatic OOH this year alone &ndash;&nbsp;and it&rsquo;s on the cusp of hockey stick growth, per the IAB. &ldquo;It&rsquo;s not just experimentation, it&rsquo;s embedded into their plans for the next couple of years,&rdquo; says IAB CEO Gai Le Roy. JCDecaux Executive GM of Revenue and Strategy Operations, Cassandra Cameron, says value and speed are key factors in moving the needle: &ldquo;We&rsquo;ve been able to get campaigns live in as little as two hours from briefing.&rdquo;

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

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