Within days of DDB Australia and New Zealand chairman and CEO Marty O’Halloran landing the global CEO role last week, he made a radical move to appoint a black, data-led CEO, Justin Thomas-Copeland, to the North American advertising institution. In this conversation, O’Halloran admits it’s a signal for the DDB world that he will shake things up. John Wren, the boss of DDB’s giant NY-listed parent company Omnicom, says if O’Halloran can replicate the performance of the Australian and New Zealand group internationally, they’re going to “have a great time together”. Here’s what the low-profile O'Halloran says he’s going to do.    

Within days of DDB Australia and New Zealand chairman and CEO Marty O&rsquo;Halloran landing the global CEO role last week, he made a radical move to appoint a black, data-led CEO, Justin Thomas-Copeland, to the North American advertising institution. In this conversation, O&rsquo;Halloran admits it&rsquo;s a signal for the DDB world that he will shake things up. John Wren, the boss of DDB&rsquo;s giant NY-listed parent company Omnicom, says if O&rsquo;Halloran can replicate the performance of the Australian and New Zealand group internationally, they&rsquo;re going to &ldquo;have a great time together&rdquo;. Here&rsquo;s what the low-profile O'Halloran says he&rsquo;s going to do. &nbsp; &nbsp;

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

Famed ad agency network DDB’s week-old global CEO Marty O’Halloran is an Australian with grand plans to shake up the DDB world. Here’s how he’s going to do it

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