Spreadsheets are not going to save the planet. The threat of jail time might. “The world is facing enormous challenges, the clock is ticking, we are in an emergency,” says Ari Alexander, VP and GM, Salesforce Net Zero Cloud. Yet most businesses are all over the place when it comes to their environmental data. That makes it calculating where they are at nigh impossible, “let alone where they are going.” But regulators in the US and Europe are mobilising to make environmental reporting data as robust as financial data – and new standards will have profound implications for businesses globally. They can no longer hide, says Alexander, and the regulation is moving away from product-based carbon footprinting to enterprise-wide. As a result, marketers are already pulling back from green claims, with CPG giant Unilever being sued in Europe, per Alexander. He thinks it’s just the tip of the iceberg. 

Spreadsheets are not going to save the planet. The threat of jail time might. “The world is facing enormous challenges, the clock is ticking, we are in an emergency,” says Ari Alexander, VP and GM, Salesforce Net Zero Cloud. Yet most businesses are all over the place when it comes to their environmental data. That makes it calculating where they are at nigh impossible, “let alone where they are going.” But regulators in the US and Europe are mobilising to make environmental reporting data as robust as financial data – and new standards will have profound implications for businesses globally. They can no longer hide, says Alexander, and the regulation is moving away from product-based carbon footprinting to enterprise-wide. As a result, marketers are already pulling back from green claims, with CPG giant Unilever being sued in Europe, per Alexander. He thinks it’s just the tip of the iceberg.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

‘ESG is facing its GDPR moment’: From 1 Jan European regulations will ‘change the game’ on global sustainability reporting – lawsuits, jail time have C-suite ‘freaking out’, marketing reined-in

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