It’s been a big few months for Danny Bass. The former Mediabrands, GroupM and News Corp exec resigned from Snap to focus on his Berry Hill Farm property, which then flooded – multiple times. Now, he’s joined Dentsu as CEO of Dentsu Media. Dentsu isn’t the beast it once was, having taken a turn towards tech and consulting services in the past few years. Bass unpacks the advantages and challenges facing the group, which is “and always will be” a media company, while exploring agency culture, remote working, talent shortages, the net zero push and the future of holdcos.

It’s been a big few months for Danny Bass. The former Mediabrands, GroupM and News Corp exec resigned from Snap to focus on his Berry Hill Farm property, which then flooded – multiple times. Now, he’s joined Dentsu as CEO of Dentsu Media. Dentsu isn’t the beast it once was, having taken a turn towards tech and consulting services in the past few years. Bass unpacks the advantages and challenges facing the group, which is “and always will be” a media company, while exploring agency culture, remote working, talent shortages, the net zero push and the future of holdcos.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

Danny Bass: Dentsu’s media future, consulting shift, business transformation; Australia unattractive to overseas talent, industry must look elsewhere; Net zero or ad effectiveness debate; ‘Aggressive’, tight media market in H2 2022, 2023

Advertisement