Bigger budgets are pouring into content marketing this year but IAG’s Director of Content & Customer Engagement, Zara Curtis, says there’s “a lot of bad content” being produced by brands. IAG is producing less but better quality. Curtis says she’s a “content killer” as IAG works out the art of what not to produce. Meanwhile, Coles’ Senior Content Manager Jill Tenner is doing much more in the past six months because of customer demand for inspiration. The key takeout, says Storyation’s Head of Content, Lauren Quaitance, is brands have been scrambling over the past five months to overhaul or develop new content marketing plans.

Bigger budgets are pouring into content marketing this year but IAG&rsquo;s Director of Content &amp; Customer Engagement, Zara Curtis, says there&rsquo;s &ldquo;a lot of bad content&rdquo; being produced by brands. IAG is producing less but better quality. Curtis says she&rsquo;s a &ldquo;content killer&rdquo; as IAG works out the art of what not to produce. Meanwhile, Coles&rsquo; Senior Content Manager Jill Tenner is doing much more in the past six months because of customer demand for inspiration. The key takeout, says Storyation&rsquo;s Head of Content, Lauren Quaitance, is brands have been scrambling over the past five months to overhaul or develop new content marketing plans.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

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