Clemenger BBDO Group executive chairman Robert Morgan has a long-held view that "you take your medicine early” in a downturn, flagging more consolidation within the group as the big creative agency brands become central hubs for creative, e-commerce, data and precision marketing. But he “absolutely won’t” be replicating WPP’s centralised production model in Australia and New Zealand for lower-cost, high velocity work. “We won’t be doing it that way,” he says. Morgan also believes there’s "no question" a shift of at least 20% of people working more flexibly out of Clemenger offices is a given.      

Clemenger BBDO Group executive chairman Robert Morgan has a long-held view that "you take your medicine early&rdquo; in a downturn, flagging more consolidation within the group as the big creative agency brands become central hubs for creative, e-commerce, data and precision marketing. But he &ldquo;absolutely won&rsquo;t&rdquo; be replicating WPP&rsquo;s centralised production model in Australia and New Zealand for lower-cost, high velocity work. &ldquo;We won&rsquo;t be doing it that way,&rdquo; he says. Morgan also believes there&rsquo;s "no question" a shift of at least 20% of people working more flexibly out of Clemenger offices is a given. &nbsp; &nbsp; &nbsp;

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

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