Marketers and agencies are missing huge opportunities by only superficially measuring attention. But that’s about to change. A new platform and metric, attentionTRACE, is about to go live. AttentionTRACE measures attention across channels, but Story54’s Jane Waterhouse argues even before the trial data is out, one medium in particular lands messages more deeply, at least in women’s minds, than any other. Amplified Intelligence CEO, Professor Karen Nelson-Field, and UK Neuro Science CEO, Shazia Ginai explain the science. Pay attention -  you’ll need to know this stuff.

Marketers and agencies are missing huge opportunities by only superficially measuring attention. But that&rsquo;s about to change. A new platform and metric, attentionTRACE, is about to go live. AttentionTRACE measures attention across channels, but Story54&rsquo;s Jane Waterhouse argues even before the trial data is out, one medium in particular lands messages more deeply, at least in women&rsquo;s minds, than any other. Amplified Intelligence CEO, Professor Karen Nelson-Field, and UK Neuro Science CEO, Shazia Ginai explain the science. Pay attention -&nbsp; you&rsquo;ll need to know this stuff.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

Brands and media agencies, don’t miss this podcast if you plan on staying with global developments in the emerging attention economy and what impact it’s having on traditional audience and reach metrics

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