The Australian market has lagged on electric vehicles. But that’s changing fast says BMW’s top marketer Alex McLean, with EV sales this year making up 10 per cent of the total market after notching 300 per cent YoY growth. Next year BMW will have 14 EV variants in Australia – and the market shake-up means the Ultimate Driving Machine must flip its marketing strategy.

See omnystudio.com/listener for privacy information.

The Australian market has lagged on electric vehicles. But that’s changing fast says BMW’s top marketer Alex McLean, with EV sales this year making up 10 per cent of the total market after notching 300 per cent YoY growth. Next year BMW will have 14 EV variants in Australia – and the market shake-up means the Ultimate Driving Machine must flip its marketing strategy.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

BMW marketing boss flips strategy ahead of ‘overnight’ electric vehicle surge; Atomic 212 plans ‘single-minded big brand job’ to outpace ‘bi-polar’ auto rivals, reel-in Tesla