After the best part of three decades, iconic Australian brand Ampol is back from the dead with a massive relaunch across 1,900 fuel and retail stations and an emotive, unmistakably Australian campaign that’s landing with Aussies young and old. Chief Brand Officer Jenny O'Regan, Saatchi & Saatchi CEO Anthony Gregorio and National Chief Creative Officer Mike Spirkovski, plus Jason Smith, Client Partner at Ampol’s media agency iProspect, say the numbers are miles ahead of target as Australians reconnect with road trips and retro cool. O’Regan says the brand campaign is now flipping “grudge purchases” into road trip-fuelling technical product sales – for both drivers and their vehicles. Next up are alternative fuels, ‘net zero’ and electric vehicles. This one’s got plenty in the tank.

After the best part of three decades, iconic Australian brand Ampol is back from the dead with a massive relaunch across 1,900 fuel and retail stations and an emotive, unmistakably Australian campaign that&rsquo;s landing with Aussies young and old. Chief Brand Officer Jenny O'Regan, Saatchi &amp; Saatchi CEO Anthony Gregorio and National Chief Creative Officer Mike Spirkovski, plus Jason Smith, Client Partner at Ampol&rsquo;s media agency iProspect, say the numbers are miles ahead of target as Australians reconnect with road trips and retro cool. O&rsquo;Regan says the brand campaign is now flipping &ldquo;grudge purchases&rdquo; into road trip-fuelling technical product sales &ndash; for both drivers and their vehicles. Next up are alternative fuels, &lsquo;net zero&rsquo; and electric vehicles. This one&rsquo;s got plenty in the tank.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

Back from the dead: Rebuilding Aussie icon Ampol after 25 years and landing with kids that have never heard of it; brand chief Jenny O’Regan, Saatchis’ Ant Gregorio, Mike Spirkovski and iProspect’s Jason Smith lift the hood

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