An international beta trial which benchmarks consumer attention across different media channels and screen types from Australia’s Professor Karen Nelson-Field has seen dozens of media agency networks, media owners and advertisers around the world sign up. Perhaps the biggest sign though that change is coming fast is from the UK where Facebook has all but said it now acknowledges the need for longer attention spans and advertising exposure to build brand. Here’s the update to stay with global developments.

An international beta trial which benchmarks consumer attention across different media channels and screen types from Australia&rsquo;s Professor Karen Nelson-Field has seen dozens of media agency networks, media owners and advertisers around the world sign up. Perhaps the biggest sign though that change is coming fast is from the UK where Facebook has all but said it now acknowledges the need for longer attention spans and advertising exposure to build brand. Here&rsquo;s the update to stay with global developments.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

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