“Ditch the pitch” protagonist Mat Baxter has warned agency reviews are getting worse globally, citing P&G’s extended media payment terms as a case in point. Many companies, though, “abuse the pitch process” he says. Baxter’s comments come as Australia’s peak advertiser and media agency industry bodies roll-out of a “world first” initiative to create industry-endorsed agency tender and pitching guidelines - dubbed “Project Baxter”. Arnott’s CMO Jenni Dill, Westpac’s Head of Group Brand, Advertising and Media Jenny Melhuish, non executive director and MFA board member Megan Brownlow and Mediabrands' CEO Mark Coad talk frankly about the fix - essentially, it’s on marketers to clean it up.

&ldquo;Ditch the pitch&rdquo; protagonist Mat Baxter has warned agency reviews are getting worse globally, citing P&amp;G&rsquo;s extended media payment terms as a case in point. Many companies, though, &ldquo;abuse the pitch process&rdquo; he says. Baxter&rsquo;s comments come as Australia&rsquo;s peak advertiser and media agency industry bodies roll-out of a &ldquo;world first&rdquo; initiative to create industry-endorsed agency tender and pitching guidelines - dubbed &ldquo;Project Baxter&rdquo;. Arnott&rsquo;s CMO Jenni Dill, Westpac&rsquo;s Head of Group Brand, Advertising and Media Jenny Melhuish, non executive director and MFA board member Megan Brownlow and Mediabrands' CEO Mark Coad talk frankly about the fix - essentially, it&rsquo;s on marketers to clean it up.

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week...

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)

  For more episodes download the free LiSTNR app.

A weekly wrap of the &ldquo;must-know&rdquo; developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI)
&nbsp; For more episodes download the free LiSTNR app.

‘Agencies are not banks’ warns Initiative global Chair Mat Baxter as Westpac, Arnott’s marketers link pitch problems to unclear tender briefs and process; poor engagement with procurement

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