A digital echo of yesteryears, particularly of the year 2012 came to the forefront as a Taco Bell invoice made its way around the internet, stirring up discussions about the sweeping wave of inflation that has made goods more high-priced. An aspiring music artist with the username LovelyOcean managed to pique the curiosity of her TikTok audience when she shared a video of a Taco Bell receipt from 2012.

The archival video exhibited that two portions of beefy five-layer burritos could be purchased for a mere $2.59, a sight hard to come by in the current economic landscape. This walk down memory lane was paired with clever hashtags that communicated LovelyOcean's dissatisfaction over the inflated prices, and how it had put her favourite Taco Bell meals out of reach.

Since its inception last Sunday, the video has carved out a healthy niche in the digital domain, amassing a stunning 647,000 views, and sparking intense dialogue about the accelerated escalation in the prices of popular Taco Bell items since 2012.

A digital echo of yesteryears, particularly of the year 2012 came to the forefront as a Taco Bell invoice made its way around the internet, stirring up discussions about the sweeping wave of inflation that has made goods more high-priced. An aspiring music artist with the username LovelyOcean managed to pique the curiosity of her TikTok audience when she shared a video of a Taco Bell receipt from 2012.
The archival video exhibited that two portions of beefy five-layer burritos could be purchased for a mere $2.59, a sight hard to come by in the current economic landscape. This walk down memory lane was paired with clever hashtags that communicated LovelyOcean's dissatisfaction over the inflated prices, and how it had put her favourite Taco Bell meals out of reach.
Since its inception last Sunday, the video has carved out a healthy niche in the digital domain, amassing a stunning 647,000 views, and sparking intense dialogue about the accelerated escalation in the prices of popular Taco Bell items since 2012.
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