Anticipations were met as UFC officially declared Bud Light as its premier beer supporter thanks to partnering with Anheuser-Busch. This decision was followed by a tumultuous period for the beer brand earlier this year, and it was finally disclosed on Tuesday. As per the deal, Bud Light will become a significant player across UFC's broadcasting platform and digital media starting in 2024, marking a major step for the beer giant.

Interestingly, Anheuser-Busch and Bud Light are not unknown to the UFC scene, having been its maiden beer sponsors more than a decade ago. The primary driving forces behind this tactical alliance, according to the conveyed thoughts, are the shared core values between the two high-powered entities, shaping the essence of the UFC brand.

An expression of excitement echoed from both ends about the promising opportunities this partnership would open in the forthcoming years. Being one of the most prominent and long-standing supporters of sports, they genuinely believe in the power to create a positive societal impact while rejoicing with their enthusiastic fans across the nation.

Starting 2024, Bud Light will stand as the official beer of UFC, per the recent announcement. This significant transition will see the departure of Modelo and the return of Anheuser-Busch in its former role as UFC's prime beer partner.

The critical point to be noted is that this partnership presented more than just the financial side to the President of UFC. As he highlights, Anheuser-Busch currently provides jobs to 65,000 Americans, including thousands of veterans and contributes over $700 million yearly to U.S. farmers for their produce.

Anticipations were met as UFC officially declared Bud Light as its premier beer supporter thanks to partnering with Anheuser-Busch. This decision was followed by a tumultuous period for the beer brand earlier this year, and it was finally disclosed on Tuesday. As per the deal, Bud Light will become a significant player across UFC's broadcasting platform and digital media starting in 2024, marking a major step for the beer giant.
Interestingly, Anheuser-Busch and Bud Light are not unknown to the UFC scene, having been its maiden beer sponsors more than a decade ago. The primary driving forces behind this tactical alliance, according to the conveyed thoughts, are the shared core values between the two high-powered entities, shaping the essence of the UFC brand.
An expression of excitement echoed from both ends about the promising opportunities this partnership would open in the forthcoming years. Being one of the most prominent and long-standing supporters of sports, they genuinely believe in the power to create a positive societal impact while rejoicing with their enthusiastic fans across the nation.
Starting 2024, Bud Light will stand as the official beer of UFC, per the recent announcement. This significant transition will see the departure of Modelo and the return of Anheuser-Busch in its former role as UFC's prime beer partner.
The critical point to be noted is that this partnership presented more than just the financial side to the President of UFC. As he highlights, Anheuser-Busch currently provides jobs to 65,000 Americans, including thousands of veterans and contributes over $700 million yearly to U.S. farmers for their produce.

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