Retail giant Target has seen its market value drop by $9bn after angry social media users called for a boycott over the company's release of a 'PRIDE' collection for children that features LGBTQ-friendly clothing. Before the boycott began, Target's stock closed at $160.96 a share; this has since fallen to $141.76. Target said it was removing certain Pride items from stores across the US ahead of Pride month following extensive backlash. This included instances of groups of people knocking down displays and other intimidating behavior towards staff.

The backlash led to a decline in share prices, which dropped by 12%, knocking $9B off the company's market cap. Commenting on the boycott movement, conservative commentator Tomi Lahren said Target was about to experience the same issue as Bud Light after a similar campaign against the company raised concern. The beer brand has seen sales drop for several consecutive weeks as a result of a controversial marketing campaign featuring transgender influencer Dylan Mulvaney.

Target CEO Brian Cornell previously defended the merchandise, saying it was 'the right thing for society', but the company has since caved under the pressure of backlash. The Pride collection, which has been on sale since May, has been moved from the front of stores to the back in certain areas of the southern US. Among the items causing the most problems were 'tuck friendly' women's swimsuits and designs by occult and satanic LGBTQ-friendly clothing and accessories brand, Designs by Abprallen.

Retail giant Target has seen its market value drop by $9bn after angry social media users called for a boycott over the company's release of a 'PRIDE' collection for children that features LGBTQ-friendly clothing. Before the boycott began, Target's stock closed at $160.96 a share; this has since fallen to $141.76. Target said it was removing certain Pride items from stores across the US ahead of Pride month following extensive backlash. This included instances of groups of people knocking down displays and other intimidating behavior towards staff.
The backlash led to a decline in share prices, which dropped by 12%, knocking $9B off the company's market cap. Commenting on the boycott movement, conservative commentator Tomi Lahren said Target was about to experience the same issue as Bud Light after a similar campaign against the company raised concern. The beer brand has seen sales drop for several consecutive weeks as a result of a controversial marketing campaign featuring transgender influencer Dylan Mulvaney.
Target CEO Brian Cornell previously defended the merchandise, saying it was 'the right thing for society', but the company has since caved under the pressure of backlash. The Pride collection, which has been on sale since May, has been moved from the front of stores to the back in certain areas of the southern US. Among the items causing the most problems were 'tuck friendly' women's swimsuits and designs by occult and satanic LGBTQ-friendly clothing and accessories brand, Designs by Abprallen.

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