On Tuesday, billionaire Elon Musk announced that Florida Governor Ron DeSantis will declare his presidential campaign on Twitter Spaces, a platform Musk owns. Moderated by former PayPal executive David Sacks, the live, unscripted conversation will be the first of its kind and contain real-time questions and answers. Musk hopes to use the event to revive Twitter's waning profile in the upcoming election cycles by introducing political personalities and news events.

With Twitter's declining engagement and advertisers fleeing, Musk has a strong financial motive to elevate the platform. One of Twitter’s most notable figures, former President Donald Trump, utilized Twitter to fuel his presidential bid and eventually his rise to power. However, Musk reinstated Trump's Twitter account, as well as its check mark and 87 million followers, after he announced his bid for the 2024 presidency, but Trump chose to utilize Truth Social instead, mocking DeSantis' campaign on Twitter in the process, stating: 'The only thing less relatable than a niche campaign launch on Twitter, is DeSantis’ after party at the uber elite Four Seasons resort in Miami.'

Many media companies have played a significant role in election cycles, but the increasing prominence of social media companies in politics, with leaders hosting heads of state, such as Mark Zuckerberg interviewing President Obama, is unignorable. Furthermore, presidential campaigns use tweets to court voters and social media pages to reel in donors. There have been accusations that algorithms utilized by companies like Twitter deepen political divides by recommending content rife with misinformation and extremism.

On Tuesday, billionaire Elon Musk announced that Florida Governor Ron DeSantis will declare his presidential campaign on Twitter Spaces, a platform Musk owns. Moderated by former PayPal executive David Sacks, the live, unscripted conversation will be the first of its kind and contain real-time questions and answers. Musk hopes to use the event to revive Twitter's waning profile in the upcoming election cycles by introducing political personalities and news events.
With Twitter's declining engagement and advertisers fleeing, Musk has a strong financial motive to elevate the platform. One of Twitter’s most notable figures, former President Donald Trump, utilized Twitter to fuel his presidential bid and eventually his rise to power. However, Musk reinstated Trump's Twitter account, as well as its check mark and 87 million followers, after he announced his bid for the 2024 presidency, but Trump chose to utilize Truth Social instead, mocking DeSantis' campaign on Twitter in the process, stating: 'The only thing less relatable than a niche campaign launch on Twitter, is DeSantis’ after party at the uber elite Four Seasons resort in Miami.'
Many media companies have played a significant role in election cycles, but the increasing prominence of social media companies in politics, with leaders hosting heads of state, such as Mark Zuckerberg interviewing President Obama, is unignorable. Furthermore, presidential campaigns use tweets to court voters and social media pages to reel in donors. There have been accusations that algorithms utilized by companies like Twitter deepen political divides by recommending content rife with misinformation and extremism.

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