According to Anson Frericks, Bud Light needs to come up with a comprehensive strategy to regain customers within the next few months, or else their decline in market share may become permanent. Retailers are expected to shift their attention towards sales data from the past few months, and in the case of Bud Light, it could result in a diminished presence going forward.

This comes as a result of the recent backlash over the controversial partnership with a transgender influencer. Frericks, who was the president of sales and distribution at Budweiser’s U.S. parent Anheuser-Busch until his departure in April 2022, warns that Bud Light could lose its long-term success, making Coors Light and Yuengling more prominent in stores following the “reset.” He emphasized the fact that rival brands will have a better chance of success and availability to consumers due to more shelf space, inventory, and back-stock.

Modelo Especial, a popular Mexican beer, could replace Bud Light this year as America’s favorite beer, according to recent data. Only two weeks after Dylan Mulvaney’s Instagram post promoting Bud Light, Anheuser-Busch CEO Brendan Whitworth apologized for the controversy, stating that his company “never intended to be part of a discussion that divides people.” However, the shift backfired, and an impromptu boycott of the beer continued.

According to Anson Frericks, Bud Light needs to come up with a comprehensive strategy to regain customers within the next few months, or else their decline in market share may become permanent. Retailers are expected to shift their attention towards sales data from the past few months, and in the case of Bud Light, it could result in a diminished presence going forward.
This comes as a result of the recent backlash over the controversial partnership with a transgender influencer. Frericks, who was the president of sales and distribution at Budweiser’s U.S. parent Anheuser-Busch until his departure in April 2022, warns that Bud Light could lose its long-term success, making Coors Light and Yuengling more prominent in stores following the “reset.” He emphasized the fact that rival brands will have a better chance of success and availability to consumers due to more shelf space, inventory, and back-stock.
Modelo Especial, a popular Mexican beer, could replace Bud Light this year as America’s favorite beer, according to recent data. Only two weeks after Dylan Mulvaney’s Instagram post promoting Bud Light, Anheuser-Busch CEO Brendan Whitworth apologized for the controversy, stating that his company “never intended to be part of a discussion that divides people.” However, the shift backfired, and an impromptu boycott of the beer continued.

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