Shaving razor company Braun recently faced criticism on social media over an advertisement that generated controversy among conservative commentators. Users noticed that the ad featured a model who is transgender and has undergone a double mastectomy, shaving their beard.

Some individuals on social media claimed that the brand was endorsing what they perceived as a 'mutilation cult of gender.' Additionally, there were suggestions of giving the brand the 'Bud Light treatment.'

The promotional image in question was discovered on Braun's website and initially appeared to depict a male model shaving. However, a closer look revealed that the subject was a biological woman who had undergone a double mastectomy.

The image displayed the model's facial hair being shaved using what reports indicated to be the Braun Series X Hybrid Trimmer, while also showing double mastectomy scars on their breasts. A spokesperson from Procter & Gamble, the company behind Braun, clarified that the image represented real Braun consumers.

Shaving razor company Braun recently faced criticism on social media over an advertisement that generated controversy among conservative commentators. Users noticed that the ad featured a model who is transgender and has undergone a double mastectomy, shaving their beard.
Some individuals on social media claimed that the brand was endorsing what they perceived as a 'mutilation cult of gender.' Additionally, there were suggestions of giving the brand the 'Bud Light treatment.'
The promotional image in question was discovered on Braun's website and initially appeared to depict a male model shaving. However, a closer look revealed that the subject was a biological woman who had undergone a double mastectomy.
The image displayed the model's facial hair being shaved using what reports indicated to be the Braun Series X Hybrid Trimmer, while also showing double mastectomy scars on their breasts. A spokesperson from Procter &amp; Gamble, the company behind Braun, clarified that the image represented real Braun consumers.

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