Recently, Bud Light received criticism from conservative pundits and social media users for partnering with trans TikTok star Dylan Mulvaney. Critics went on to pile on several other companies that advertised campaigns with the LGBTQ community. Bud Light faced boycotts, and sales dipped after they sent Mulvaney a customized can with her image on it, which high-profile critics such as Kid Rock, Travis Tritt, and John Rich found controversial. Other critics joined in on the criticisms. Tritt dug up a two-year-old Jack Daniels marketing campaign featuring drag performers from RuPaul’s Drag Race.

Nike, another Mulvaney collaborator, received criticism from Olympic athletes Sharron Davies and Caitlyn Jenner for its marketing campaign in which Mulvaney modeled leggings and sports bras. Joe Rogan and Ben Shapiro resurfaced a months-old Miller Lite commercial for Women's History Month, slamming it for perpetuating identity politics. Molson Coors, however, defended the campaign and said there was nothing controversial about it. Critics also laid into Adidas for a trans-inclusive swimwear marketing campaign. Davies tweeted the hashtag #AdidasHatesWomen, despite being a frequent critic of transgender women participating in women's sports.

Starbucks recently released an ad in India depicting a father reconciling with his trans daughter. Although the ad was favorably received by many, conservative commentator Shapiro, among others, criticized it. Some Twitter users found the criticisms ironic, as India recognizes a third gender, known as 'hijra,' and discrimination against them still persists. Ahead of Pride Night, the Los Angeles Dodgers planned to honor The Sisters of Perpetual Indulgence, a charity that raises money for LGBTQ causes and performs in drag dressed as nuns, but faced opposition from conservative groups, including the CatholicVoice, and Senator Marco Rubio. The Dodgers then changed course and uninvited The Sisters to the outrage of its other LGBTQ partner groups.

Recently, Bud Light received criticism from conservative pundits and social media users for partnering with trans TikTok star Dylan Mulvaney. Critics went on to pile on several other companies that advertised campaigns with the LGBTQ community. Bud Light faced boycotts, and sales dipped after they sent Mulvaney a customized can with her image on it, which high-profile critics such as Kid Rock, Travis Tritt, and John Rich found controversial. Other critics joined in on the criticisms. Tritt dug up a two-year-old Jack Daniels marketing campaign featuring drag performers from RuPaul’s Drag Race.
Nike, another Mulvaney collaborator, received criticism from Olympic athletes Sharron Davies and Caitlyn Jenner for its marketing campaign in which Mulvaney modeled leggings and sports bras. Joe Rogan and Ben Shapiro resurfaced a months-old Miller Lite commercial for Women's History Month, slamming it for perpetuating identity politics. Molson Coors, however, defended the campaign and said there was nothing controversial about it. Critics also laid into Adidas for a trans-inclusive swimwear marketing campaign. Davies tweeted the hashtag #AdidasHatesWomen, despite being a frequent critic of transgender women participating in women's sports.
Starbucks recently released an ad in India depicting a father reconciling with his trans daughter. Although the ad was favorably received by many, conservative commentator Shapiro, among others, criticized it. Some Twitter users found the criticisms ironic, as India recognizes a third gender, known as 'hijra,' and discrimination against them still persists. Ahead of Pride Night, the Los Angeles Dodgers planned to honor The Sisters of Perpetual Indulgence, a charity that raises money for LGBTQ causes and performs in drag dressed as nuns, but faced opposition from conservative groups, including the CatholicVoice, and Senator Marco Rubio. The Dodgers then changed course and uninvited The Sisters to the outrage of its other LGBTQ partner groups.

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