Amid a steady downtrend in Bud Light's sales, the brand's newest ad starring Travis Kelce, the Kansas City Chiefs standout, is seen as yet another frantic bid to regain popularity. Bud Light's umbrella company, Anheuser-Busch, has been actively unveiling advertising content recently, eager to connect with its dwindling customer base.

The latest 15-second slot, showcasing Kelce and a group of men audibly opening cans of Bud Light, seemed to mark their current promotional tactic.

In a high-profile move, the company shipped Bud Light cans emblazoned with the face of Mulvaney, a trans activist. This gesture sought to commemorate the milestone of her popular '365 Days of Girlhood' network, which chronicles the daily tribulations and triumphs of her maiden year identifying as a transgender woman on TikTok. Embodied in this campaign was the company's attempt to overhaul its marketing approach.

Amid a steady downtrend in Bud Light's sales, the brand's newest ad starring Travis Kelce, the Kansas City Chiefs standout, is seen as yet another frantic bid to regain popularity. Bud Light's umbrella company, Anheuser-Busch, has been actively unveiling advertising content recently, eager to connect with its dwindling customer base.
The latest 15-second slot, showcasing Kelce and a group of men audibly opening cans of Bud Light, seemed to mark their current promotional tactic.
In a high-profile move, the company shipped Bud Light cans emblazoned with the face of Mulvaney, a trans activist. This gesture sought to commemorate the milestone of her popular '365 Days of Girlhood' network, which chronicles the daily tribulations and triumphs of her maiden year identifying as a transgender woman on TikTok. Embodied in this campaign was the company's attempt to overhaul its marketing approach.

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