Bud Light, a popular beer brand, has experienced a decline in sales since its parent company, Anheuser-Busch InBev, collaborated with a transgender influencer on social media for a promotional campaign last month. In the week ending April 29, the beer giant sold $71.5 million worth of Bud Light, marking a significant 23% drop compared to the same period last year, according to data from Bump Williams Consulting. Furthermore, Budweiser sales have plummeted to $31.5 million this year, reflecting an 11% decrease. Anheuser-Busch's other brands, such as Budweiser, Michelob Ultra, Busch Light, and Natural Light, have also suffered.

The ongoing sales slump commenced shortly after Bud Light partnered with Dylan Mulvaney, a transgender TikTok influencer, San Diego-based trans rights activist, and actress. In a promotional Instagram video posted on April 1, Mulvaney showcased Bud Lite cans featuring her image and commemorating her '365 days of girlhood' series, which documents her gender transition. The collaboration with Mulvaney, however, sparked widespread outrage among conservatives, causing many to call for a boycott of the brand.

Notably, Kid Rock and Travis Tritt, renowned singers and conservatives, were among those who expressed their displeasure with Bud Light's decision to work with the transgender influencer. Despite the negative reaction, Mulvaney has received both hateful and supportive comments online. The 26-year-old boasts an impressive following, with 10.8 million TikTok followers and 1.8 million on Instagram.

Bud Light, a popular beer brand, has experienced a decline in sales since its parent company, Anheuser-Busch InBev, collaborated with a transgender influencer on social media for a promotional campaign last month. In the week ending April 29, the beer giant sold $71.5 million worth of Bud Light, marking a significant 23% drop compared to the same period last year, according to data from Bump Williams Consulting. Furthermore, Budweiser sales have plummeted to $31.5 million this year, reflecting an 11% decrease. Anheuser-Busch's other brands, such as Budweiser, Michelob Ultra, Busch Light, and Natural Light, have also suffered.
The ongoing sales slump commenced shortly after Bud Light partnered with Dylan Mulvaney, a transgender TikTok influencer, San Diego-based trans rights activist, and actress. In a promotional Instagram video posted on April 1, Mulvaney showcased Bud Lite cans featuring her image and commemorating her '365 days of girlhood' series, which documents her gender transition. The collaboration with Mulvaney, however, sparked widespread outrage among conservatives, causing many to call for a boycott of the brand.
Notably, Kid Rock and Travis Tritt, renowned singers and conservatives, were among those who expressed their displeasure with Bud Light's decision to work with the transgender influencer. Despite the negative reaction, Mulvaney has received both hateful and supportive comments online. The 26-year-old boasts an impressive following, with 10.8 million TikTok followers and 1.8 million on Instagram.

Subscribe to Our Show for Real News, All Day Every Day

Subscribe to Our Show for Real News, All Day Every Day

Real News Now Podcast

Real News Now Podcast is a Podcast bringing you the Real News All Day Every Day!

<a href="https://realnewsnow.com/">Real News Now</a> Podcast is a Podcast bringing you the Real News All Day Every Day!