Bud Light sales have been down for six consecutive weeks, as per industry data, due to a boycott that has led many retailers to sell off the unwanted beer. Its teaming up with transgender influencer Dylan Mulvaney proved to be a mistake, as sales figures declined steeply for Bud Light and its parent company Anheuser-Busch. Nielsen IQ data reviewed by Beer Business Daily indicates that Bud Light volumes dropped 28.4% in the week ending May 13 and 27.7% the week before that. Budweiser Red sales declined 14.9% on the same week, while Michelob Ultra sales were down 6.8%. In stark contrast, sales for Coors Light skyrocketed up by 16.9% and Miller Lite was up by 15.1%.

Anheuser-Busch responded to the sales disaster by introducing a promotional rebate ahead of Memorial Day weekend. It offers an amount equivalent to the purchase price of at least one 15-pack or larger of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55, paid for through the Anheuser-Busch Digital Prepaid Mastercard, up to $15. However, given retailers sell 15-packs of Budweiser products for less than $15, consumers can technically get their purchases free or for a small amount excluding state restrictions or sales tax. The Beer Business Daily's analysts anticipate more promotions and sales throughout summer aimed at turning Budweiser's sales around. In fact, the publication thinks the summer of 2021 could be a promotional season that outshines even that of the price war after Hurricane Katrina of 2005.

Some analysts may see that the controversy over Dylan Mulvaney's partnership with Bud Light has struck a chord with the conservative demographic, which has contributed to the decline in sales. Conservatives may have felt alienated or a sense of apathy in Bud Light's support for Mulvaney, which caused them to choose alternative brands like Coors Light or Miller Lite instead. The drop in sales has affected not just Bud Light but also Anheuser-Busch's other products. The boycott has caused stores to sell off the stock at lower prices to make space on their shelves.

Bud Light sales have been down for six consecutive weeks, as per industry data, due to a boycott that has led many retailers to sell off the unwanted beer. Its teaming up with transgender influencer Dylan Mulvaney proved to be a mistake, as sales figures declined steeply for Bud Light and its parent company Anheuser-Busch. Nielsen IQ data reviewed by Beer Business Daily indicates that Bud Light volumes dropped 28.4% in the week ending May 13 and 27.7% the week before that. Budweiser Red sales declined 14.9% on the same week, while Michelob Ultra sales were down 6.8%. In stark contrast, sales for Coors Light skyrocketed up by 16.9% and Miller Lite was up by 15.1%.
Anheuser-Busch responded to the sales disaster by introducing a promotional rebate ahead of Memorial Day weekend. It offers an amount equivalent to the purchase price of at least one 15-pack or larger of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55, paid for through the Anheuser-Busch Digital Prepaid Mastercard, up to $15. However, given retailers sell 15-packs of Budweiser products for less than $15, consumers can technically get their purchases free or for a small amount excluding state restrictions or sales tax. The Beer Business Daily's analysts anticipate more promotions and sales throughout summer aimed at turning Budweiser's sales around. In fact, the publication thinks the summer of 2021 could be a promotional season that outshines even that of the price war after Hurricane Katrina of 2005.
Some analysts may see that the controversy over Dylan Mulvaney's partnership with Bud Light has struck a chord with the conservative demographic, which has contributed to the decline in sales. Conservatives may have felt alienated or a sense of apathy in Bud Light's support for Mulvaney, which caused them to choose alternative brands like Coors Light or Miller Lite instead. The drop in sales has affected not just Bud Light but also Anheuser-Busch's other products. The boycott has caused stores to sell off the stock at lower prices to make space on their shelves.

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