Constellation Brands, which brews Modelo Especial in Mexico, was able to take over Bud Light as the number one selling beer in the United States for the month of May. During the four weeks ending on June 3rd, Modelo was able to account for 8.4% of US retail beer sales compared to Bud Light's 7.3%. This sales trend caused Bud Light to suffer a 24.4% decline in sales during this period while Modelo's sales grew 12.2%. There is no indication that Bud Light will regain its position at the top anytime soon according to consulting firm Bump Williams.

Williams cited drunkers switching their preference to Mexican beers and spirits, such as tequila and mezcal, as a factor on Modelo's growing popularity. A great Cinco de Mayo advertising campaign and eye-catching packaging was a factor as well. Greg Gallagher, Vice President of Brand Marketing for Constellation, told CNN that the company wants to replicate the dominance it has with Hispanic drinkers with more demographics, stating that they are having "incredible success".

While Anheuser-Busch (BUD), which makes Bud Light, may have lost the top spot for May, it can still boast that their American-made beer remains the top selling beer on a year-to-date basis. However, other beers in their family, such as Michelob Ultra, Natural Light, and Busch Light all experienced a decline in sales in the same time period compared to previous weeks.

Constellation Brands, which brews Modelo Especial in Mexico, was able to take over Bud Light as the number one selling beer in the United States for the month of May. During the four weeks ending on June 3rd, Modelo was able to account for 8.4% of US retail beer sales compared to Bud Light's 7.3%. This sales trend caused Bud Light to suffer a 24.4% decline in sales during this period while Modelo's sales grew 12.2%. There is no indication that Bud Light will regain its position at the top anytime soon according to consulting firm Bump Williams.
Williams cited drunkers switching their preference to Mexican beers and spirits, such as tequila and mezcal, as a factor on Modelo's growing popularity. A great Cinco de Mayo advertising campaign and eye-catching packaging was a factor as well. Greg Gallagher, Vice President of Brand Marketing for Constellation, told CNN that the company wants to replicate the dominance it has with Hispanic drinkers with more demographics, stating that they are having "incredible success".
While Anheuser-Busch (BUD), which makes Bud Light, may have lost the top spot for May, it can still boast that their American-made beer remains the top selling beer on a year-to-date basis. However, other beers in their family, such as Michelob Ultra, Natural Light, and Busch Light all experienced a decline in sales in the same time period compared to previous weeks.

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