Anheuser-Busch, the parent company of Bud Light, is reportedly looking to help wholesalers who have been hit hard by the backlash from its controversial partnership with transgender influencer Dylan Mulvaney. According to the Wall Street Journal, the company has notified wholesalers that it would buy back unsold cases of expired beer to help them recover. This move came after conservatives across America boycotted Bud Light, causing a drop of 23.6% in retail sales in the US.

The backlash started when Mulvaney publicized that the beer company sent packs of Bud Light with her face on it as a way to celebrate a full year of 'girlhood.' The promotion immediately drew criticism and was labeled as one of the most polarizing in the history of social media. Angry customers began confronting wholesalers and even bomb threats were made against Anheuser-Busch facilities and wholesaler locations.

Anheuser-Busch works with 385 independent distributors, or wholesalers, across the country. Many of these are family-owned businesses that have carried Anheuser-Busch products for generations. It is unfortunate that their employees, many driving trucks bearing the Bud Light logo, have become targets of the backlash. However, the company is stepping in to help those who have taken a hit.

Anheuser-Busch, the parent company of Bud Light, is reportedly looking to help wholesalers who have been hit hard by the backlash from its controversial partnership with transgender influencer Dylan Mulvaney. According to the Wall Street Journal, the company has notified wholesalers that it would buy back unsold cases of expired beer to help them recover. This move came after conservatives across America boycotted Bud Light, causing a drop of 23.6% in retail sales in the US.
The backlash started when Mulvaney publicized that the beer company sent packs of Bud Light with her face on it as a way to celebrate a full year of 'girlhood.' The promotion immediately drew criticism and was labeled as one of the most polarizing in the history of social media. Angry customers began confronting wholesalers and even bomb threats were made against Anheuser-Busch facilities and wholesaler locations.
Anheuser-Busch works with 385 independent distributors, or wholesalers, across the country. Many of these are family-owned businesses that have carried Anheuser-Busch products for generations. It is unfortunate that their employees, many driving trucks bearing the Bud Light logo, have become targets of the backlash. However, the company is stepping in to help those who have taken a hit.

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