Conservative shoppers have become dissatisfied with LEGO and are now boycotting the toy brand. Influencer Oli London, who has identified as transracial, gender-neutral, and transgender, reportedly claimed that the company released a line of “transgender building sets for kids” as part of its LGBTQI+ range. According to the toy maker’s spokesperson, however, the influencer’s allegations are false and none of the sets he was referring to are for sale, as they are just an elaboration on a marketing campaign from last year featuring sets built by adult fans who happen to belong to the LGBTQIA+ community.

LEGO shared on its Pinterest board the collection of builds submitted by its LGBTQIA+ fans, which includes a wedding with two grooms and a garden with flowers in the colors of the transgender flag, among others. LEGO’s Pride campaign for this year was titled “Everyone is Awesome,” and it did, in fact, spark outrage on social media. The company has been accused by some Twitter users of trying to sell its LGBTQ agenda to kids. One instance of such a claim, which has been tweeted by Oli London, shows LEGO’s “LGBTQIA Center” with LEGO Pride flags, and another post displays a rainbow castle. London even alleged that LEGO wants to subconsciously influence children with gender-identity ideology, which, unsurprisingly, stirred a lot of dissatisfaction towards the brand on social media.

LEGO, founded in Denmark back in 1932, has rebutted the influencer’s false claims, as well as lambasting the suggestion that the company is using its Pride agenda to influence gender ideology on children. However, it should be noted that other brands, such as Target, Bud Light, North Face, and Walmart, have faced similar backlash due to their pro-LGBTQ marketing campaigns. Target, for instance, recently promoted their “tuck-friendly” swimwear, while North Face came under fire over their “Summer of Pride” ad starring drag queen Pattie Gonia. Meanwhile, Walmart released a variety of Pride-themed clothes, accessories, and memorabilia in its “Pride & Joy” collection, which includes statements like “Some people are gay. Get over it.”

Conservative shoppers have become dissatisfied with LEGO and are now boycotting the toy brand. Influencer Oli London, who has identified as transracial, gender-neutral, and transgender, reportedly claimed that the company released a line of “transgender building sets for kids” as part of its LGBTQI+ range. According to the toy maker’s spokesperson, however, the influencer’s allegations are false and none of the sets he was referring to are for sale, as they are just an elaboration on a marketing campaign from last year featuring sets built by adult fans who happen to belong to the LGBTQIA+ community.
LEGO shared on its Pinterest board the collection of builds submitted by its LGBTQIA+ fans, which includes a wedding with two grooms and a garden with flowers in the colors of the transgender flag, among others. LEGO’s Pride campaign for this year was titled “Everyone is Awesome,” and it did, in fact, spark outrage on social media. The company has been accused by some Twitter users of trying to sell its LGBTQ agenda to kids. One instance of such a claim, which has been tweeted by Oli London, shows LEGO’s “LGBTQIA Center” with LEGO Pride flags, and another post displays a rainbow castle. London even alleged that LEGO wants to subconsciously influence children with gender-identity ideology, which, unsurprisingly, stirred a lot of dissatisfaction towards the brand on social media.
LEGO, founded in Denmark back in 1932, has rebutted the influencer’s false claims, as well as lambasting the suggestion that the company is using its Pride agenda to influence gender ideology on children. However, it should be noted that other brands, such as Target, Bud Light, North Face, and Walmart, have faced similar backlash due to their pro-LGBTQ marketing campaigns. Target, for instance, recently promoted their “tuck-friendly” swimwear, while North Face came under fire over their “Summer of Pride” ad starring drag queen Pattie Gonia. Meanwhile, Walmart released a variety of Pride-themed clothes, accessories, and memorabilia in its “Pride &amp; Joy” collection, which includes statements like “Some people are gay. Get over it.”

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