A global glass manufacturer, The Ardagh Group, is grappling with significant financial fallout following the ill-fated promotional venture by Bud Light entertainment involving Dylan Mulvaney, a transgender personality. Faced with waning sales and consequent redundancies, the tough reality is leading to the closure of Ardagh plants located in North Carolina and Louisiana, and consequently depriving around 645 workers of their livelihoods.

The Ardagh Group, which secures its contracts mainly from the reputed brewer Anheuser-Busch, announced these plant closures slated for July without giving any concrete reasons. However, thorough reporting by WRAL has apparently tracked down the root of the shutdowns to the plunging sales figures of Bud Light. Respective chains involved in the retail, distribution, and contractual procedures are feeling the heat from the ongoing national boycotts which ensued post the contentious promotional partnerships with Mulvaney under the banner of '365 Days of Girlhood'.

Workers deployed in both factories reportedly reported notable dips in productivity levels following widespread attention garnered by a video in April. In the said video clip, Mulvaney proudly announced the brand collaboration on a popular social platform. The ripple effects of this promotional event were felt far and wide, including a maintenance mechanic who highlighted its impact on these factories' operations.

A global glass manufacturer, The Ardagh Group, is grappling with significant financial fallout following the ill-fated promotional venture by Bud Light entertainment involving Dylan Mulvaney, a transgender personality. Faced with waning sales and consequent redundancies, the tough reality is leading to the closure of Ardagh plants located in North Carolina and Louisiana, and consequently depriving around 645 workers of their livelihoods.
The Ardagh Group, which secures its contracts mainly from the reputed brewer Anheuser-Busch, announced these plant closures slated for July without giving any concrete reasons. However, thorough reporting by WRAL has apparently tracked down the root of the shutdowns to the plunging sales figures of Bud Light. Respective chains involved in the retail, distribution, and contractual procedures are feeling the heat from the ongoing national boycotts which ensued post the contentious promotional partnerships with Mulvaney under the banner of '365 Days of Girlhood'.
Workers deployed in both factories reportedly reported notable dips in productivity levels following widespread attention garnered by a video in April. In the said video clip, Mulvaney proudly announced the brand collaboration on a popular social platform. The ripple effects of this promotional event were felt far and wide, including a maintenance mechanic who highlighted its impact on these factories' operations.

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