Astitva is the brainchild of Nirali and Rajeev, who together felt the need for sustainable fashion,  intending to establish a connection with the rural past. 

Rajeev, a microbiologist, theatrist and a travel enthusiast, always had a keen interest in discovering our past in heirloom and vintage products. Being a theatre enthusiast, he believes  that theatre has played a strong role in influencing Astitva. 

He always felt that there is a pandora of secrets hidden in our local villages, which, if nurtured,  can add value to our lives as well as strengthen the local craftsmen and tribal workers. He felt a  strong urge to create something which is environmentally sustainable and supports the  livelihood of these craftsmen.  

Nirali, a Commerce graduate & theatrist, joined the journey of Astitva with a keen sense of  eclectic taste in everything. She has spent long hours with the tribal women and has added a  fashionable touch to the boho and vintage jewellery, bags and clothes. She strongly displays an  inherited form of art and creativity and believes that everything around is full of inspiration.

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