John Safran launches his signature style of gonzo journalism on Big Tobacco for his impressively subtitled new book Puff Piece: How Philip Morris set vaping alight (and burned down the English language). In conversation with Mahmood Fazal, the inimitable writer and filmmaker relates his wild, hilarious and thoughtful investigation into the rise of vaping and why marketing spin and branding can literally be matters of life and death.

Recorded for MWF in 2021.