With 45 billion dollars under advisement, Innovest is one of the largest commercial Christian financial consultants in the marketplace. In Ep. 90, CEO and co-founder Rich Todd joined Jerry to talk about the evils of ESG, the way that Christians' money has been weaponized against them, and why it is imperative to have aligned companies helping Christian institutions with their portfolio construction.

Financial consultants are different from financial advisors and asset managers in that financial consultants tend to work with ultra-high-net-worth individuals and with institutions. Their function is not generally to manage money but rather to work in the institutional space to help large investors decide who should manage their money. Todd talks about the powerful pressure towards the left and towards secularism in the finance industry. and how ESG & DEI have been the levers used to apply that pressure. Christians, including large Christian institutions, have naively entrusted their values decisions and their voices to people who despise everything they stand for. Todd also emphasizes that faith-alignment does not have to come at the cost of professional excellence or market returns.