HELLO FUTURE hosts Jeff Fellenzer, the USC Annenberg Professor of Professional Practice in Journalism with more than three decades of experience across sports management, news media, higher education, and entrepreneurship. Fellenzer — who teaches courses on sports, media, and technology, has been a Heisman Trophy voter since 2007, and has interviewed generations of icons from John Wooden to Olympians and media leaders — brings a rare vantage point on how the Olympic Games must evolve in the coming decade.

In this episode, we explore the future of the Olympics through the lens of media transformation, fan engagement, and global culture. Jeff shares insights on how emerging technologies — from immersive viewing and real-time analytics to AI-driven storytelling — will redefine how audiences experience the Games. We also dive into the shifting economic and cultural forces shaping how host cities, broadcasters, athletes, and global audiences negotiate relevance and resonance in a crowded attention economy.

This is not just a sports conversation — it’s a forward-looking exploration of one of the world’s most enduring global institutions and the media and technology currents that will determine its future