In this episode of Hello Future, Kevin Cirilli revisits a powerful conversation with Scott Hazard, CEO of Symmetricall and a former Apple employee who worked under Steve Jobs. Hazard breaks down how Jobs revolutionized customer service through the Apple Store Genius Bar—prioritizing trust, empathy, and real human connection over cold automation.

Drawing on his experience at Apple, Hazard explains how those customer-first principles now shape Symmetrical’s mission to bring personalized, human-centered support back to the tech world. The discussion challenges today’s overreliance on AI-driven service models and makes the case for individualized care, accountability, and respect for the customer.