In the final episode of the Heavy Hitters SXSW series before the event starts, Trent talks to News Corp's Paul Blackburn and Vudoo's Nick Morgan about some of the stand out parts of the conference.

In the final episode of the Heavy Hitters SXSW series before the event starts, Trent talks to News Corp's Paul Blackburn and Vudoo's Nick Morgan about some of the stand out parts of the conference.

Mediaweek Podcasts deliver insider access to Australia’s media industry. From exclusive interviews with top execs and talent, to sharp analysis of trends shaping media, marketing and advertising.

Mediaweek Podcasts deliver insider access to Australia&rsquo;s media industry. From exclusive interviews with top execs and talent, to sharp analysis of trends shaping media, marketing and advertising.

Mediaweek

Mediaweek Australia

SXSW Special - Paul Blackburn and Nick Morgan

Meet Kenny

Why Reframe Now

Cohesion Across Capabilities

Brands Speak Machine

Sam Joins Rival

The Machine Consumer

Winning The LLM Shortlist

What Makes Brands Intelligent

Trust And Partnership

 Tash to Record INTRO

No One Size Fits All

Avoiding The Gray

Keeping Seniors Close

Rethinking Agency Models

Next Five Years

Closing Thanks

We used to ask a mate what to buy. Now we’re asking ChatGPT. So how does a brand get a look-in when AI is writing the shopping list?

Helping to unpack that are Sam Cousins, Ryvalmedia’s newly appointed National Head of Strategy and Product, and Kenny Stewart, its National Managing Director, who brings years of senior agency experience.

We’ll cover what it takes to make AI’s shortlist, why content partnerships could be due for a comeback, and whether everyone using the same tools means brands are starting to sound too much like each other.

We used to ask a mate what to buy. Now we&rsquo;re asking ChatGPT. So how does a brand get a look-in when AI is writing the shopping list?
Helping to unpack that are Sam Cousins, Ryvalmedia&rsquo;s newly appointed National Head of Strategy and Product, and Kenny Stewart, its National Managing Director, who brings years of senior agency experience.
We&rsquo;ll cover what it takes to make AI&rsquo;s shortlist, why content partnerships could be due for a comeback, and whether everyone using the same tools means brands are starting to sound too much like each other.

Mediaweek Newsmakers - Ryvalmedia's Kenny Stewart and Sam Cousins

Now, if your parents run a restaurant or they're tradies and you join the business, that's a lovely family story. But if your parents run a media company, well, apparently we need to talk. My guest today is Mamamia CEO Luca Lavigne, son of co-founders Mia Freedman and Jason Lavigne, and yes, we're going to talk about that.

But we also talk about the decade he spent learning the business, from an internship to podcasting, sales and subscriptions, and what he wants to do now that he's running it. Mamamia's been taking its 2027 pitch to advertisers at its Up Close events with a promise of fewer, bigger, deeper. 

In a world where everyone seems determined to make more stuff, it's betting on putting more behind the shows people already love.

So what gets the investment? How do you turn being the trusted voice in someone's headphones into a business? And how do you protect that trust when advertisers want a seat at the table?

Now, if your parents run a restaurant or they're tradies and you join the business, that's a lovely family story. But if your parents run a media company, well, apparently we need to talk. My guest today is Mamamia CEO Luca Lavigne, son of co-founders Mia Freedman and Jason Lavigne, and yes, we're going to talk about that.
But we also talk about the decade he spent learning the business, from an internship to podcasting, sales and subscriptions, and what he wants to do now that he's running it. Mamamia's been taking its 2027 pitch to advertisers at its Up Close events with a promise of fewer, bigger, deeper.&nbsp;
In a world where everyone seems determined to make more stuff, it's betting on putting more behind the shows people already love.
So what gets the investment? How do you turn being the trusted voice in someone's headphones into a business? And how do you protect that trust when advertisers want a seat at the table?

Mediaweek Newsmakers -  Mamamia CEO Luca Lavigne

There’s something reassuring about talking to someone who’s spent years on television and still sounds like good company over a very long lunch.

Samantha Armytage is one of those people. She’s curious, quick with a laugh, and you get the feeling you’d want your story straight before trying to slip anything past her.

She grew up in a noisy country family, where getting a word in was apparently excellent preparation for a career in media. Her mum signed her up for a communications degree. Sam took it from there.

Now, after years in news, breakfast television and the occasionally bewildering business of televised romance, she’s starting something of her own: an independent interview project called Act Two.

On this episode of Mediaweek’s Newsmakers, we talk about how she got here, what the job has taught her, and the nerve it takes to start again.

There&rsquo;s something reassuring about talking to someone who&rsquo;s spent years on television and still sounds like good company over a very long lunch.
Samantha Armytage is one of those people. She&rsquo;s curious, quick with a laugh, and you get the feeling you&rsquo;d want your story straight before trying to slip anything past her.
She grew up in a noisy country family, where getting a word in was apparently excellent preparation for a career in media. Her mum signed her up for a communications degree. Sam took it from there.
Now, after years in news, breakfast television and the occasionally bewildering business of televised romance, she&rsquo;s starting something of her own: an independent interview project called Act Two.
On this episode of Mediaweek&rsquo;s Newsmakers, we talk about how she got here, what the job has taught her, and the nerve it takes to start again.

SXSW Special - Paul Blackburn and Nick Morgan

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