The term ‘thought leader’ is often loosely applied across marketing and media, but at its most effective, it plays a defined role in shaping brand direction and influence.

That’s the focus of the latest episode of Newsmakers, featuring Jenny Haggard, Head of Global Brand Strategy and Thought Leadership Lead at Spotify.

In the episode, Haggard outlines how the role operates in practice – and how it has evolved alongside Spotify’s own growth.

The term &lsquo;thought leader&rsquo; is often loosely applied across marketing and media, but at its most effective, it plays a defined role in shaping brand direction and influence.
That&rsquo;s the focus of the latest episode of Newsmakers, featuring&nbsp;Jenny Haggard,&nbsp;Head of Global Brand Strategy and Thought Leadership Lead at Spotify.
In the episode, Haggard outlines how the role operates in practice &ndash; and how it has evolved alongside Spotify&rsquo;s own growth.

Mediaweek Podcasts deliver insider access to Australia’s media industry. From exclusive interviews with top execs and talent, to sharp analysis of trends shaping media, marketing and advertising.

Mediaweek Podcasts deliver insider access to Australia&rsquo;s media industry. From exclusive interviews with top execs and talent, to sharp analysis of trends shaping media, marketing and advertising.