If you've ever wondered whether marketers are giving far too much credit to the last click, this episode is for you.

In this episode of Newsmakers, I’m joined by  Seven's director of sales, Katie Finney, and Prophet CEO Jordan Taylor-Bartels to unpack why the industry is moving beyond last-click attribution, what actually drives demand, and why TV, audio, podcasts and digital work best when they're working together, not competing for credit.

We also dive into what the Seven-SCA merger means for advertisers, why live moments still matter in a search-first world, and how better measurement is helping marketers make smarter decisions.

If you've ever wondered whether marketers are giving far too much credit to the last click, this episode is for you.
In this episode of Newsmakers, I&rsquo;m joined by&nbsp; Seven's director of sales, Katie Finney, and Prophet CEO Jordan Taylor-Bartels to unpack why the industry is moving beyond last-click attribution, what actually drives demand, and why TV, audio, podcasts and digital work best when they're working together, not competing for credit.
We also dive into what the Seven-SCA merger means for advertisers, why live moments still matter in a search-first world, and how better measurement is helping marketers make smarter decisions.

Mediaweek Podcasts deliver insider access to Australia’s media industry. From exclusive interviews with top execs and talent, to sharp analysis of trends shaping media, marketing and advertising.

Mediaweek Podcasts deliver insider access to Australia&rsquo;s media industry. From exclusive interviews with top execs and talent, to sharp analysis of trends shaping media, marketing and advertising.