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Versatile’s Meirav Oren: Building the data-driven future of construction

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Today’s McKinsey on Startups guest is Meirav Oren, the co-founder and CEO of Versatile, a startup that is working to bring the power of AI to the construction job site. Founded in Oren’s native Israel back in 2016 along with Danny Hermann, Barak Cohen and Ran Oren, and now headquartered in Silicon Valley, Versatile has won plaudits in the construction and investment community with its first product, CraneView, which the company rolled out just as the pandemic was starting in early 2020. As the name suggests, Versatile’s flagship offering turns the construction crane into the lynchpin of the data collection process. The company raised more than $100 million in Series A & B funding over the last two years and its product has been adopted by more than 40 percent of the leading general contractors in the US; it has also moved into the insurance space, helping carriers assess and manage risk in the high-stakes construction field. As a female founder/CEO in the largely male world of construction, Oren doesn’t view her gender as an obstacle, or really any issue at all. “I think it's a mindset more than anything else. I wholeheartedly believe that if you're solving a really big problem, if you're executing and doing it in really good ways, then your record, your company, your market, and customers speak for you.”

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