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 		 It is no secret that the pandemic has fueled a boom in food delivery, but it isn’t just the sheer volume of orders that is soaring. The speed with which groceries or other household products can arrive at your door has really taken off, as a number of well-funded start-ups in the quick- or q-commerce space promise to deliver within just 10 or 15 minutes. One such leading player is Getir, which started in Turkey back in 2015 but now offers more than 2,000 everyday items to users in parts of Europe and the US. Joining us to discuss the company’s journey and the challenges and opportunities in the dynamic sector is Berker Yagci, the company’s regional general manager in Europe.


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 			Listen to the podcast (duration: 29:37) &#62;
 		</a>&nbsp;<span style="font-size: 13px;">It is no secret that the pandemic has fueled a boom in food delivery, but it isn’t just the sheer volume of orders that is soaring. The speed with which groceries or other household products can arrive at your door has really taken off, as a number of well-funded start-ups in the quick- or q-commerce space promise to deliver within just 10 or 15 minutes. One such leading player is Getir, which started in Turkey back in 2015 but now offers more than 2,000 everyday items to users in parts of Europe and the US. Joining us to discuss the company’s journey and the challenges and opportunities in the dynamic sector is Berker Yagci, the company’s regional general manager in Europe.</span>

McKinsey on Start-ups is an original podcast series from Fuel, McKinsey’s startup practice. In each episode, our experts cut through the noise to help startups and investors accelerate growth. We feature conversations with founders/leaders, investors, and industry experts to share the latest perspective across borders and sectors.

McKinsey on Start-ups

Just as food delivery is booming, the speed with which groceries or other household products can arrive at your door is also taking off, as a number of well-funded quick commerce start-ups promise to deliver within just 10 or 15 minutes. Berker Yagci, the