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 		 Apps that aim to provide on-demand emotional, mental or spiritual support have soared in popularity in the last few years, some explicitly religious, others tied to meditation, psychotherapy or mindfulness. That shouldn’t come as a surprise, given the stressful world we live in, especially more than two years into the pandemic, when many people haven’t been able to regularly seek out their normal refuges in person. One startup helping fill this need is Glorify, a freemium, subscription Christian daily worship and affirmation app that offers biblical passages, devotionals, prayers, guided meditation and Christian music. So far, the app has amassed more than 2 million loyal users, and in just the last six months, it has raised $85 million in Series A & B funding. In this episode of McKinsey on Start-ups, we speak with Glorify co-founder and co-CEO Ed Beccle.


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 		</a>&nbsp;<span style="font-size: 13px;">Apps that aim to provide on-demand emotional, mental or spiritual support have soared in popularity in the last few years, some explicitly religious, others tied to meditation, psychotherapy or mindfulness. That shouldn’t come as a surprise, given the stressful world we live in, especially more than two years into the pandemic, when many people haven’t been able to regularly seek out their normal refuges in person. One startup helping fill this need is Glorify, a freemium, subscription Christian daily worship and affirmation app that offers biblical passages, devotionals, prayers, guided meditation and Christian music. So far, the app has amassed more than 2 million loyal users, and in just the last six months, it has raised $85 million in Series A & B funding. In this episode of McKinsey on Start-ups, we speak with Glorify co-founder and co-CEO Ed Beccle.</span>

McKinsey on Start-ups is an original podcast series from Fuel, McKinsey’s startup practice. In each episode, our experts cut through the noise to help startups and investors accelerate growth. We feature conversations with founders/leaders, investors, and industry experts to share the latest perspective across borders and sectors.

McKinsey on Start-ups

Apps that provide on-demand religious or spiritual support and community have risen in popularity in recent years, particularly during the pandemic. One such app is Glorify, a subscription Christian daily worship and affirmation app that offers biblical pa