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 		 On this episode of McKinsey on Start-ups, we speak with Lluís Cañadell, the co-founder and CEO of Treinta, a Colombia-based fintech startup focused on helping Latin American microbusinesses transition into the digital era. Across Latin America, there are some 50 million micro-merchants or microbusinesses, typically sole proprietors or those with less than 10 employees, the vast majority of which are still relying on pen and paper for record-keeping and inventory management. Treinta’s super-app helps this class of merchants use their smartphones to take on those tasks, as well as receive digital payments, create online stores, and access a B2B marketplace; the company’s name comes from its original selling point of saving micro-merchants 30 minutes a day and increasing efficiency 30 percent. Launched by Cañadell and co-founder Man Hei Lou in 2020, Treinta now has around 5 million active users across 18 countries; earlier this year, it raised $46 million in a Series A round, one of the largest such raises in Latin America, bringing its total funding to $60 million. The company has a goal of expanding its micro-business ecosystem to one day include lending and additional fintech services, all enabled by and part of what Canadell calls “the democratization of financial services.”


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 			Listen to the podcast (duration: 30:43) &#62;
 		</a>&nbsp;<span style="font-size: 13px;">On this episode of McKinsey on Start-ups, we speak with Lluís Cañadell, the co-founder and CEO of Treinta, a Colombia-based fintech startup focused on helping Latin American microbusinesses transition into the digital era. Across Latin America, there are some 50 million micro-merchants or microbusinesses, typically sole proprietors or those with less than 10 employees, the vast majority of which are still relying on pen and paper for record-keeping and inventory management. Treinta’s super-app helps this class of merchants use their smartphones to take on those tasks, as well as receive digital payments, create online stores, and access a B2B marketplace; the company’s name comes from its original selling point of saving micro-merchants 30 minutes a day and increasing efficiency 30 percent. Launched by Cañadell and co-founder Man Hei Lou in 2020, Treinta now has around 5 million active users across 18 countries; earlier this year, it raised $46 million in a Series A round, one of the largest such raises in Latin America, bringing its total funding to $60 million. The company has a goal of expanding its micro-business ecosystem to one day include lending and additional fintech services, all enabled by and part of what Canadell calls “the democratization of financial services.”</span>

McKinsey on Start-ups is an original podcast series from Fuel, McKinsey’s startup practice. In each episode, our experts cut through the noise to help startups and investors accelerate growth. We feature conversations with founders/leaders, investors, and industry experts to share the latest perspective across borders and sectors.

McKinsey on Start-ups

Across Latin America, millions of micro-merchants still use pen and paper to track their business. Treinta thinks its super app can bring them into the digital age.