What does purposeful growth look like in the retail sector? Christiana Shi and Stuart Hogue, former senior leaders at Nike, speak with McKinsey’s Brian Gregg about the company’s formula for serving customers—with a focus on digital transformation and the direct-to-consumer model.

<p>What does purposeful growth look like in the retail sector? Christiana Shi and Stuart Hogue, former senior leaders at Nike, speak with McKinsey’s Brian Gregg about the company’s formula for serving customers—with a focus on digital transformation and the direct-to-consumer model.</p>

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

The Consumer Briefing features talks with our experts on top of mind topics for Executives in the Consumer Goods and Retail industry.

McKinsey on Consumer and Retail

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